January 27, 2015 admin

Everyone knows how much of an asset a well created and effectively managed Facebook Page can be to a business. All big brands are on board and you might even have sneaked a look at your competitors, only to come away with a feeling of envy at their apparent success, and asking yourself what are they doing that I am not? Sometimes it’s the little things that make a big difference. So take a look at the following list of 5 reasons your Facebook page sucks and see if any of them stands true for you.

Poor Cover and Profile Photo:

A cover photo and profile photo is the first thing that people see when they visit your Facebook page. So it should be impactful and informative. It should to visitors, who you are and what you do. In the below example the cover photo is missing and the dimensions of the profile photo are incorrect, it does not display well. Make first impression count.

Poor Facebook Page Example 1

Unfinished About Section:

When you create Facebook Page you have an opportunity to furnish details about your business. Since it is a free text column one can write an impactful summary about the business, products, services, USP, and much more. But if you do not make good use of this section and leave it blank, like in the below example, you give an impression to the visitor that you don’t care about maintaining your, Facebook Page. Or you are no more interested enough to serve your business to them.

Poor Facebook Page Example 2

Boring Posts:

Automated posts links or boring status updates are one of the worst things that you can do to your Facebook page as a Facebook page owner. Irrelevant and uninteresting content in the form of text post, links, or photos will kill the potential engagement and soon people will stop following your page as it will become a nuisance to them every time your junk appear on their timeline.

Over Promotion:

Remember one thing, interesting stuff will be liked and loved by everyone; you do need to plead with people to like it. Your content should be helpful, informative, funny, and engaging, if that is met people will like it and share it and in return, your fan base will grow organically. Bag likes don’t beg likes, like the one below.

Poor Facebook Page Example 3

Dormant Page:

Most of the small and medium size businesses create their Facebook page with great enthusiasm but if a few days only that enthusiasm seems to fizzle out and apparently the Facebook page becomes dormant. Either very less activity or practically no activity happens on it for weeks and months in a row.

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