Looks like the internet numero uno “Google” is on change spree. First they changed their name (Company Name) from Google to Alphabet and now they’ve changed their logo too. It is the biggest redesign for Google since 1999. On Tuesday sep 1st 2015 Google doodle unveiled the new logo with an animated hand that wiped out the old logo and drew the new logo.
The new logo of Google is simple, uncluttered, colourful, young and friendly. The revised design features the same mix of blue, red, yellow and green that Google has been using throughout its nearly 17-year history, though the hues are slightly different shades. The lowercase ‘g’ that google has been using is now being changed to a capitalised four colour ‘G’.
Google believes its new logo will provide a more versatile identity suited for seamless computing across devices. As the company said in its official blog post, “Today we’re introducing a new logo and identity family that reflects this reality and shows you when the Google magic is working for you, even on the tiniest screens. As you’ll see, we’ve taken the Google logo and branding, which were originally built for a single desktop browser page, and updated them for a world of seamless computing across an endless number of devices and different kinds of inputs (such as tap, type and talk).”
It is the 6th change in the brand’s visual identity since 1998 when the company was started. Here is a video on the evolution of Google logo and the company. Have a look…
“The Google logo has always had a simple, friendly, and approachable style. We wanted to retain these qualities by combining the mathematical purity of geometric forms with the childlike simplicity of schoolbook letter printing,” Google’s design team wrote in a blog explaining the rationale behind the changes.