Branding

The basics of branding

The branding basics

Understand what this critical business term; Branding, means and how you can establish one for your company. Branding […]

6 Tips for a memorable brand identity

6 Tips for a memorable brand identity

Today, creating a memorable brand identity involves more than just a nice logo. One has to be more […]

Importance of Branding in Marketing Strategy

Importance of Brand and Branding

The American Marketing Association (AMA) defines a brand as a “name, term, sign, symbol or design, or a […]