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Consistency does matter.
As we mentioned earlier on our Brand & Corporate Identity page, for a company to build a top of the mind brand recall it needs to have consistency in its identity and its usage.
For a business it is very important to keep engaging with external world on regular basis and if that engagement happens through a unified system it creates a stronger stickiness.
The totality of a brand; the logo, design elements, typography, colors and positioning & placement etc, if used as per a defined guidelines then it enables a company or a business to establish and maintain a clear, unified brand identity, both within the organisation and beyond.
We create for our clients a detailed guideline document that clearly defines the do’s and don’ts of usage of the brand and its various elements.
The standard brand identity usage guidelines ensure that the brand’s shape, size, design and colors are not tempered with by any user and thus it helps in strengthening the “brand identity” throughout its life cycle.
“We become what we want to be, by consistently being what we want to become each day”