So you recognised that in order to achieve success in current competitive business environment your brand needs to stand out and offer an exceptional brand experience to your customers. With the advent of social media and other technological changes at marketing front today a consumer has multiple options available and that makes it imperative for businesses to adapt to the change. The first thing that calls for an immediate change is your business website, for it is the face of your business and first point of interaction with outside world. And this leaves you with the herculean task of finding the right website designing agency.
Since we know it is a difficult task that’s why we thought of making it easier for you by compiling a few checks to find the right website designing agency.
Check #1: Know what you want.
First find out what exactly you want, by this I mean both – from your website and the agency. You need to diligently pen down your objectives of having a website. At the same time list down your reasonable expectations from the agency to help you achieve your goals.
For example if you are planning to build an e-commerce portal then your objective will be maximum number of transactions whereas if you need to have a simple business website then the priorities will change. If you know your requirements clearly it becomes easy to find the right website designing agency.
Check #2: Know how much you want to and should spend.
We must understand that a website is much more than a few web pages; it is a complete marketing platform that can provide customer support, expand your market reach, improves your brand image, generate leads, reduce your cost of sale, and much more.
So how much should you spend on a website?
The simple answer is, as much as you can afford, as long as you see a return on your investment why should you not spend? So when you are determining how much you should spend figure out the following:
How much can I spend as one time development cost?
How much am I willing to spend monthly to promote the website once it is live?
Your website is your most valuable marketing tool treat as such by realistically investing as much as possible. Assess how much you can realistically spend and then reach out to agencies you feel will be the right design agency for you.
Be careful of agencies who want you to pay in one go for a long term promotion. Your valuable money can get wasted because they might not deliver what they promise. Instead determine how much you can spend, invest a little initially, and with a small successful outcome invest a lot later on.
Check #3: Understand whether they’re understanding you or not.
A good web agency should understand your requirements in detail and then suggest you the solution. There would be number of web development and designing companies near you who would offer standard packages such as Silver, Gold and Platinum with pre-defined offerings like a free domain registration, few hundred MBs of data storage, up to 10 or 15 pages etc. Remember that these types of package selling agencies are good for businesses that do not require creativity in the output. If you want your website to be creative and appealing, take my words these agencies would not do justice to your money.
Check # 4: Know your agency’s creative and technological bandwidth.
It is important to know how long an agency has been in the business, but it is not the only determining factor. The agency’s technological <#coding> experience does matter but do find out how deeply they understand <marketing/> and whether they have effectively delivered something similar in the past.
New agencies can offer a lot of fresh ideas and innovative methodologies to conquer the online sphere so do consider them, you never know they might deliver something exceptionally great.
Check # 5: Ask for their design & development process and promotion strategy.
A good website designing agency should be offering you a concise development process and an effective workable web strategy, which is not just restricted to design and development rather beyond that. A good strategy will give your brand a memorable online identity coupled with a solid promotional plan which you’re able to measure. When you’re able to measure you tend to make right decisions based on real data. And this eventually results in converting your site visitors into paying customers.
If the agency straight away jumps to art before content, you’re in a wrong discussion with the wrong people. A good agency digs deep into client’s business; they should ask enough questions about your customers, your business and your industry. If they don’t they aren’t the right people.
Honestly speaking it is the most important aspect to consider when choosing an agency. The agency needs to know the importance of content and managing the same. They need to understand how your users will engage with the content and how you will manage the content in the future.
Check # 6: Find out how much they can support in future.
After launch of your new site, a good agency will proactively be in touch with you to find out the performance feedback. Depending on how involved you are with the maintenance and publishing of content, a good agency will assist you in your analytics reporting and ensure that your website is helping you reach your goals.