Thomas & Officer Ply
Thomas & Officer Ply are registered brands of Vijay Plywood Industries, Yamunagar (The plywood hub of India), Haryana. The company is into manufacturing of plyboards with a distribution network across various parts of India and holds a strong market share particularly in north India.
Client wanted logos for their new brand names ‘Thomas’ and ‘Officer’. Since plyboard is a product where purchase decision is highly dependent on the carpenter’s recommendation or the interior designing contractor’s trust, so the client wanted that the logos should connect well with the carpenters and create a strong brand recall in their mind.
We studied the industry covering its various dynamics and finally thought of creating the logos, where the integral parts of the visual identity revolve around carpenter.