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Pay-per-click (PPC) advertising and campaigns are the primary way of advertising on the internet, in which advertisers pay the publisher (typically a website owner or a host of website) when the ad is clicked. It is defined simply as “the amount spent to get an advertisement clicked.”
A PPC campaign lets you determine exactly who comes to your website. You only pay for clicks to your site; if a person clicks on a search engine result, link, or banner and lands on your site. Although Pay Per Click advertising model was initially started by search engines but now almost all the online publishers follow the PPC model for advertising on their website.
Pay Per Click (PPC) campaign management sounds very simple but actually it is deeply complex. Yes, it’s true Google, Bing and Facebook all make it very easy for you to get started; just write a little ad, submit some keywords, upload a pic and provide your credit card number and your all set. Easy!
However, while many are able to set up a basic PPC campaign most end up feeling frustrated with trying to manage the campaign and achieve success from their online marketing efforts. This is either because they do not have the time to dedicate to managing their Pay Per Click (PPC) campaigns or they realize that to truly manage a PPC campaign effectively requires a level of understanding to the dynamics of online advertising that most do not possess.
Effective PPC campaign management requires a level of understanding that doesn’t come from simply reading a book or online marketing blog posts, rather comes from years of experience managing PPC campaigns for various businesses and industries with varied budgets and campaign objectives.
We have PPC management services packages for every size business and budget. Regardless if your business is local, regional, national or global, we can manage you PPC campaigns on Google, Bing and Facebook etc.