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Search engine marketing, which is perhaps more commonly referred to by its acronym “SEM”, is a method of promoting a website on search engines to help gain visibility and traffic for the same.
It may be possible that you haven’t heard of this term “SEM”, but there’s a good chance that you already know exactly what it is.
What is Search Engine Marketing?
Search engine marketing or search marketing is a very broad term that refers to a number of different activities but primarily it is running paid listings (popularly known as PPC campaigns) on search engines like Google and Bing.
Let’s put it this way. There are millions of websites on the Internet, and thousands of which may be similar to yours, sell the same products as yours. Through Search Engine Marketing you get a chance to get found, stand out, shout it loud and say, “HEY! I’M HERE CLICK ME!”
In today’s highly competitive online marketing ecosystem search engine marketing is vital in an online marketing campaign, but it is successful only if the approach is right.
Our approach to Search Engine Marketing:
- Analysis of your current website and actual traffic.
- Current website content & images, does it need updating?
- Aligning SEO to SEM goal, on page & off page factors.
- Defining, designing and executing the pay per click campaign.
- Continuous monitoring of the campaign to ensure better ROI.
- Regular reporting with key analytics.