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Corporate identity as explained on Wikipedia is “the overall image of a corporation, firm or business in the minds of diverse public, such as customers, investors and employees”
It further elaborates that the concept corporate identity is often viewed as being composed of three parts:
- Corporate design (logos, uniforms, corporate colors etc.)
- Corporate communication (advertising, public relations, information, etc.)
- Corporate behavior (internal values, norms, etc.)
Like this popular theory “The whole is greater than the sum of its parts” the corporate identity works on the similar principle. If a company has a memorable logo, a catchy tagline, innovative business cards, professional letter heads & envelopes, a visually appealing website, a technologically advanced mobile app, impressive marketing collaterals but all with different designs and color schemes than it would not build the desired brand image. For a company to build a top of the mind brand recall it needs to have consistency in its identity.
So if you willing to create an identity that cohesively works across all the mediums, platforms and functions please feel free to get in touch with us.